There are many times we may wonder what are the roles and responsibilities of a personal banker are. How do they help ensure your hard-earned money is placed in the right accounts, or kept safe from fraudulent activities? We know there are 21 questions that may be floating in your head and just not enough will power to seek the answers. Stress no more, below I’m sharing 5 general responsibilities of a personal banker. If you need assistance with your banking needs, a personal banker can help!

personal banker
Optimizing Accounts

For starters, personal bankers aid clients in opening, managing and optimizing their bank accounts and other bank products. Most banks and credit unions have different departments and programs that we may not always be aware of. It is our personal bankers’ job and duty to bring awareness on bank products and services.

Sometimes, when we aren’t familiar with a product or service, we may be turned off to it. However, we could be missing out on great opportunities to maximize our money! When we have a personal banker, it makes it easier for us to trust and understand the programs available to us that may benefit us in the long run with our finances.

Advising Clients

Another responsibility of a personal banker is to advise their clients regarding available financial services that may suit their needs. In other words, if there is a bank or investment product that our banker feels strongly will benefit us, they should share that.

If they are unable to help then they will refer their clients to a financial specialist in the event their client has a specialized need. Most of the time a personal banker is able to assist, but if for whatever reason they don’t have the solution, it is their duty to refer you to someone who understands and can help. This is more common in cases of specific investment or brokerage-related accounts and products.

Sharing Bank Knowledge

Most personal bankers are dedicated to assisting customers in controlling their bank accounts and other financial activities. The banker is responsible for building a long-term relationship with clients, so as to better address the specific financial needs of each individual account.

Personal banker professionals must have knowledge of the banking industry and about different investment and savings products offered.  Companies like Wells Fargo, JP Morgan Chase, Bank of America, and plenty others provide personal banking services. Smaller institutions and credit unions also provide personal banker services for clients. The academic and licensing requirements for a personal banker may differ depending on the services provided.

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Communicating Properly

It’s a personal banker's job to make sure their clients are happy and comfortable with their banking products. Communication is a major key that all personal bankers should do and have with their clients. Often times, bank accounts come with requirements and disclosures. The personal banker should openly communicate such things.

Understanding all of the different banking and loan terms is important, in the event the client has questions regarding their own products. Personal bankers are responsible for undertaking banking duties and overseeing the financial activities for these personal accounts. Personal bankers should be comfortable with marketing and sales techniques, to best suit their clientele.

Back End Responsibilities

Along with being well informed with the services the bank offers to its clients, it is also vital for personal bankers to know how to perform administrative duties. Personal bankers must input data into the banking software, run applications for bank and card products, and stay up to date on interest rates.

Personal bankers primarily help customers open checking, savings and money market accounts, from start to finish. There is more to opening a new account than walking into the bank. Additionally, the personal banker’s role is to tailor accounts as needed to match their client’s preferences and goals.

Related: Banking Basics: Options for You

 

Personal bankers are vital to our banking needs. It is very important to choose the right bank for you. Although, essentially, all banks do the same thing – they generally have a different approach when it comes to some of the broader activities. Most communities of banks offer a well-rounded environment for personal bankers with an emphasis on goodwill and honesty. Do you have a personal banker? How was the first time you encountered a personal banker? Post a comment below to share! Also, follow us on our social media accounts!

-Taelor
The CGS Team

Taelor CageContent Contributor