What do you want people to think when they hear your name? What do you want to be known for? The answers to these questions are important when building a personal brand, your personal brand. You don’t have to be a celebrity to have a personal brand.
Even within your current work or school environment, you can have a brand that speaks volumes. Sure, it’s clear that Kim Kardashian and Beyoncé have their own brands, which include products, music, movies, and more. However, a personal brand for a person who is not a public figure is different, but just as relevant.
Below, we're discussing how you can build your personal brand. Be prepared to think about the key questions needed for building your brand. Take time to really decide how you want to be seen and remembered, and start working towards your legacy!
How Do You See Yourself?
First and foremost, if you don’t see yourself as a smart and hardworking lady, how will anyone else? How you see yourself is often how other people will see you too. Love yourself! We are all members of the City Girl Savings community to become financially independent, fashionable, healthy and happy! Get yourself in a positive state of mind. Be happy with yourself and that will feed off into your brand.
Also take some time to figure out what makes you unique. For example, if you are a fashion blogger, you are one of many. What makes you different? Why should people read your posts? The same questions apply to anything you are trying to do. If you are in a corporate office, why should your manager give you more responsibility? What can you bring to the table that others don’t?
How Should Others See You?
Once you have decided how you see yourself and what you want to be known for, you are ready to develop your brand. A few questions to ask yourself and think about are:
- What experiences do you have that contributes to what you want to be known for?
- How did your personal and professional strengths contribute to those experiences?
Think about the skills that contribute to your consistent success. Determination, detail-oriented, timeliness – your skills and strengths define you, which helps define your brand. Starting thinking of a “personal pitch” for yourself. If you were introduced to someone and had 15 seconds to provide an introduction about yourself, what would you say?
To help gauge how people already view you, ask the opinions of those you admire or appreciate. A mentor, manager or close peer can give you constructive criticism and honest feedback. Share your brand goals with them and ask for any assistance.
Keep in mind that your brand may not be where you want it to be just yet. Also, some people judge without knowing. Continue to work hard and build your brand and it will be seen. You can change someone’s opinion with results; get noticed! Stay true and consistent to yourself and your brand and success will be created!
Why those 2 main questions? Because you need to really understand yourself and what you want to be known for to develop your brand. Find your passion, find your purpose and your brand will follow. It takes time to build a long-standing, positive report with anyone, but consistency will allow you to do that.
People will start recognizing your skills when they hear your name! Good thoughts will flood their mind when you are mentioned, even if you are nowhere to be seen. Your brand should be visible in and out of a work environment. If someone from work ran into you on the weekend, his or her opinion should not be altered when speaking outside of work.
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Your personal brand is you, so why not make it the best! Do you have any experience with branding yourself? What tips and advice can you share with the community so that we all can learn? Let’s chat and work together to build our brands!