A fashion influencer is a personality that has a large following on social media, creates fashion content, and has the power to influence the opinion and purchase behavior of others with their recommendations. In many case brands endorse them, which leads these influencers to giving honest feedback on products.
Forbes business magazine identified fashion influencers as “the new celeb endorsements”. These social media influencers seem to have a closer relationship with their audience than traditional celebrities. If you are looking for some IG fashion influencers to add to your following list, then we highly suggest following these beauties.
@thefrugality
If you are one of them fashion gals that love some style inspiration about how to rework your wardrobe to create looks you’ve never even thought of, then you are just in luck! Alex gives the best advice on how to save on a budget. Not all fashion bloggers and influencers are obsessed with newness every 5 minutes and high-end designer goodies that cost an entire month’s paycheck.
Some, like Alex Stedman from The Frugality, are a little more frugal. Having had a long-standing career in the fashion and publishing industry, Alex began her saving mission when she decided to stop renting and buy real estate in the UK’s capital, London. From that point on, she works on buying only investment pieces that last and reworking older pieces in her wardrobe to create new and fresh looks.
@galagonzalez
Gala Gonzalez was born in Paris and now resides in New York. She is a well-known fashion blogger and Instagram influencer. She is a staple of on the go ready postings of her daily outfits. When you follow Gala, you’ll realize she’s full of inspiration for every day threads as well as following her journey from one glam fashion event to the next. If you’re into high-end styling, oversized tops and layered looks, this one is for you.
@nerdaboutyou
She’s an award winning plus style content creator that has really found her niche in the fashion game. Think zero fear of prints, bright pops of color and a ton of confidence. If you’re looking for plus-size inspiration on super cool fashion outfits, this is the account that’s created just for you. Hit the like button and you need to get following, like, as soon as possible. We’re obsessed with how Stephanie puts her outfits together and for anyone that’s worried to wear prints day to day; this is exactly how you do it.
@alealimay
Whether you’re always finding yourself on the go or heading to the gym, this account is real-life street style goals. For consistent street style pictures with some serious edge, Aleali May (pronounced uh-lay-lee) does sportswear and athletic – leisure with a high-end twist. Something you may have never seen before until now. If you’re looking for inspiration on how to create very on-trend and super chic outfits from sporty and comfy pieces, Aleali is doing it and she’s doing it well.
@asiyami_gold
If rich, beautiful imagery that pairs up fashion, beauty, lifestyle, and travel sounds like you, then you need to start following Asiyami Gold. She describes herself as a “visual storyteller”. Asiyami is a freelance content creator with a clear eye for what looks amazing. Her style is feminine, effortlessly cool and together with her jaw-dropping choices when it comes to backdrops, the imagery is second to none. Give this account a follow if you want to enhance your feed with all things beautiful.
@claire_most
She doesn’t have the most followers on Instagram compared to other accounts, but a growing blogger in fashion right now that needs to get on your radar is Clare Most. Known for her travel pictures, fashion included, and her simply beautiful hair, Clare has casual styling and natural beauty down to a tee. For weekend outfit inspiration all day long, this is what you’ll be looking out for.
@inthefrow
Her style is classic and simple, flattering her petite frame to perfection and she has become just as well known in the beauty world thanks to her links with brands like Dior Beauty and L’Oréal. One of the biggest fashion blogging success stories to come out of the UK is the founder of the hugely successful blog, In the Frow, Victoria McGrath.
Her Insta account is quickly heading towards the 1 million mark and yet, her stories, captions and blog posts remain down to earth, friendly and overtly warm. A clear industry expert with a Masters in fashion, Victoria’s style is all about designer labels done right. If you’re into high-end fashion, check out In the Frow!
@weworewhat
Now with fashion and swimwear brands of her own, tech start-ups, and other enviable business investments, the weworewhat Instagram is packed with ultra-chic, high-end looks with backdrops from all over the world. Sharp, contemporary lines and silhouettes are her key looks and the accessories make for a seriously aspirational look book.
With 2.2 million followers, you’ve probably heard of weworewhat and if not, where have you been? This is an account that deserves a follow. Danielle, who showcases her endlessly immaculate style, started the now world-renowned fashion blog. She’s was also featured on the Forbes 30 under 30 list before she reached age 25.
Related: How to Get Started in Fashion Blogging
Social media platforms have enabled bloggers to reach a greater audience and have an even closer relationship with their existing readership. Have you followed these influencers before? If not, would you follow them now based on their unique style? Stay in the conversation with CGS by liking and checking into our Facebook page. Additionally, check us out on our Twitter and Instagram page @citygirlsavings to stay in the know of all the latest financial, beauty, and lifestyle trends.
