Brands aren’t just for businesses and business owners.
We all have a personal brand.
Whether we work for ourselves, work for a company, or don’t work at all, our personal brand exists.
So, the question becomes, what do you want people to think of when they hear your name?
If you don’t know the answer or you want to change your current personal brand, this episode is for you!
Today, I’m chatting with brand marketing strategist and founder of the boutique marketing agency Simply MultiMedia Milou Pietersz.
Milou and I are going to talk about all things branding, content and more!
Here’s a glance at this episode:
- [04:10] Milou shares more details about her company Simply Multmedia, including how they recently went through a company re-brand.
- [12:48] As you shift your message and/or brand (whether it’s personal for business), you may lose people along the way. That’s a good thing.
- [22:20] Milou reflects back on when she started her YouTube channel – sharing that it was such a humbling experience to see her original videos.
- [33:00] Milou recommends “long form content” for business owners who are struggling with their marketing efforts.
- [39:38] If you are consistent with your content and you have the right message, it may take time but you will have that slow and steady growth.
- [43:08] Raya shares why she worked corporate and grew City Girl Savings for over 6 years and what she learned from that experience.
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Resources mentioned in this episode:
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